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How we designed a ChatGPT alternative for SaaS and eCommerce: the AI widget by Lazy.ai

How we designed a ChatGPT alternative for SaaS and eCommerce: the AI widget by Lazy.ai

Hello everyone! I’m Nastya, the founder of the international digital agency AZ Agency. Today, we’d like to share one of our recent projects for the Lazy.ai platform.
This case was particularly special for us because it started with an exciting encounter: at the Web Summit in Lisbon, I met the founder of Lazy.ai and showed him our case study for Stylzen. That meeting sparked the idea of collaboration, which soon turned into a full-scale project.
We were responsible for designing an AI assistant for Lazy.ai — a platform specializing in developing applications, widgets, and extensions based on artificial intelligence. Lazy.ai is essentially a no-code builder that enables quick creation of AI-powered products, from chatbots to business portals and specialized tools. Working on this project was a valuable experience for us!

Project Goals

The main challenge was to create a user-friendly and modern design for an intelligent search widget. Unlike standard keyword-based search tools, this AI-powered assistant is capable of:
  • Generating structured responses based on site content and uploaded data;
  • Providing relevant links (e.g., to consultants, templates, or useful pages);
  • Displaying related questions and answers that might interest the user;
  • Saving interaction history for refining future queries and sharing responses with others.
The assistant’s functionality was inspired by products like Perplexity AI and ChatGPT. Users can refine their queries, share answers, continue the conversation, and use the assistant as a fully functional search tool.

Development Process

Our approach to the project was iterative: multiple design cycles allowed us to refine both UX and UI simultaneously. We explored various functionalities, experimented with interface designs, and gradually arrived at the final version. One of the standout features is an animated icon that visually represents the assistant and its role.
As of now, the widget has already been integrated into the Lazy.ai website header (under the “Questions about Lazy” section).

The Result

The outcome was a well-thought-out interface that makes interacting with Lazy.ai simple and efficient. The smart search enables users to:
  • Quickly find relevant information;
  • Receive detailed answers;
  • Refine queries without leaving the widget.
Thanks to close collaboration with the client and several rounds of improvements, we managed to create a product that seamlessly blends functionality and visual aesthetics. The widget has evolved from a simple search tool into a full-fledged AI assistant that enhances the innovative nature of Lazy.ai and simplifies complex tasks for users.