Hello everyone! My name is Anastasia Zhiboedova, and I am the founder of the international digital agency AZ Agency. Today, I want to talk to you about a crucial topic: SEO.
Yes, we’ve all heard that magical word SEO, but not everyone fully understands what it actually means. Let’s dive into it!
My Journey in Digital
A little about my background. Before I began developing websites and founded my digital agency, I studied SEO with market leaders Ingate Group, who are among the top 100 leading companies in the internet marketing industry in Russia.
There, I gained powerful expertise in SEO, which now helps my agency create websites that are not only modern and well-designed but also perform excellently in search engines.
What is SEO?
Let’s break down what SEO is. In fact, it’s not as complex as it might seem. SEO stands for “Search Engine Optimization.”
It involves a set of actions that help your website achieve higher rankings in search results on Google, Yandex, and others. Simply put, SEO helps your website become more noticeable on the internet. It’s important to remember that SEO is a long-term investment with long-term results.
How Does It Work?
Imagine the internet as a library of websites, with millions of them. Search engines (Google, Yandex) are like the library staff who help people find the websites they need. For your website to be placed on the most visible shelf and be accessible to everyone, it needs to be well-organized and contain the information users are looking for.
The Myth About SEO and WordPress
There is a very popular myth that WordPress is the best platform for SEO because you can set keywords directly in the site’s code. This is nothing more than a misconception.
Many believe in this myth because WordPress is a very flexible platform with numerous SEO plugins. But let’s be honest, any website can be optimized for SEO, regardless of the platform it’s built on. What matters is not the platform, but how well SEO is configured.
Internal and External SEO
SEO is not just a set of magical words in the code that instantly make your site optimized. It’s a comprehensive approach that includes two important components: internal and external SEO.
Internal SEO — This is work done on the site itself. We’re talking about proper structure, content optimization, meta tags, load speed, user-friendliness, and many other aspects. Everything that happens within the site must be set up so that search engines can interpret it correctly and rank it highly.
External SEO — This involves everything related to the site’s reputation on the web. It includes external links, mentions, social signals, and other elements that indicate the popularity and authority of your resource to search engines.
Here are the main points that help your site rank well:
- Keywords: These are the words and phrases users enter into search engines. If your site contains these words in the right places, search engines may think your site is what they need.
- Content: Your content (texts, images, videos) should be useful and engaging. Search engines favor quality content that answers users’ questions.
- Site Structure: Your site should be user-friendly and logical. This includes easy navigation, fast loading times, and proper formatting.
- External Links: These are links to your site from other sites. If authoritative resources link to your site, search engines might consider it more valuable and important.
- Mobile Optimization: It’s crucial that your site displays well on mobile devices. More and more people are searching for information on phones and tablets.
When we develop websites, we work on internal SEO.
A Comprehensive Approach to SEO
SEO is not something you can do once and forget. It’s a long-term strategy that requires constant attention and adaptation. It involves considering all aspects, from working with keywords to competitor analysis and continuous content improvement.
SEO is not just about configuring keywords in code; it’s a deep analysis and strategy that works toward long-term results.
Not Just WordPress, but Also Tilda, Webflow, Shopify
And here’s what I want to emphasize again: an SEO-optimized site can be developed on platforms other than WordPress. Platforms like Tilda, Webflow, Shopify, and other no-code solutions provide all the necessary tools for creating a successful website with excellent optimization.
By the way, we recently wrote a detailed article about all no-code solutions and the differences between them, as well as how to choose the best platform for your project. Check it out via the link.
What’s the Conclusion?
On any no-code platform, you can create a site that will be well-optimized through SEO. What matters is not where the site is developed but the smart approach to its promotion.